Graphic Design at UCK

Derrick’s task for the first Typographic Skills assignment was to design a TV sports promotion newsletter.
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There were specific quidelines for this assignment as follows:

You are asked to design an A4 page for a BBC newsletter. This will be for someone else to produce. You do not have the use of a computer.

You can use a grid of your choice (2, 3 or 4 columns).

The heading reads ‘ New TV Sports Programme – ‘Sporting Quote, Unquote’ – this should be traced in.

There are four hundred words of copy, set in Baskerville typeface – indicated by ‘tramlines’ ‘emming’ or ‘rendered’ – size and leading to your choice.

One picture which should be traced in. The picture should have a caption.

Include any other decorative elements – rules, bars, etc

A ‘BBC’ logo should appear somewhere on the newsletter.

All this should be hand rendered in pencil on white (layout) paper.

You should indicate the size, style and setting of the type used.
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Besides these criteria, Derrick was also required to submit a folder of collected typography.
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The Final Submission:
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Some development work:
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A collection of typography:
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For his book campaign project, Stephen chose to work with The Hitch Hiker’s Guide to the Galaxy by Douglas Adams. His final posters were all painted by hand as the brief specifies and he created them as a triptych so when they are placed together, they create a single comprehensive image.
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With these posters, Stephen sent the book itself and a binder full of development work mounted on shiny black card and the report to justify his design decisions.
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The Final Submissions:
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A sample of development work:
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Assignment 2 for HNGD 004 Ideas Generation, ‘The Book Campaign’ asks students to visit a charity shop and pick up a book of interest for not more than £2.50 and ’sell this book to your class’. For distance learners, a target audience can be chosen by the student.

Ashley used the popular book, The Da Vinci Code for his poster campaign. He showed the ideas that were generated on the way to the final products neatly displayed in a book beside the final submissions.

The catch with this unit was that it had to be completed designed by hand; no computer generated posters.

The final submissions:
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And the process of ideas generation:
(Not every page of this book is included but you can get the idea)
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The cover of the ideas book
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The initial research with a book cover attached
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Mind Maps

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Some sketches
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Outside inspiration
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So you can see how it all came together.
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The lecturers comments on this above average piece were positive with the only recommendation being to carry a ‘tag line’ throughout all of the posters to tie them together.