Graphic Design at UCK

For this project, Zoe chose to create a new identity for the chain restaurant Cafe Rouge. She studied their original menu, wine list, placemat and matchbox and those of other similar restaurants. From there, she designed some new material for Cafe Rouge. Alongside these items and examples from other establishments, Zoe submitted a statement explaining her choices and her development work.
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The Final Submissions:
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And some development work:
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Shannon was given the task of re-newing the Microsoft logo in this assignment. It has a few key characteristics: colour, shape, font, etc. Her goal was to develop something refreshing that was still recognizable as Microsoft. At the end, Shannon had to submit her development work along with her best three designs and a PowerPoint presentation.
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The final submission:
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The PowerPoint Presentation
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And her development work:
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For this second assignment for unit 6, Ashley chose to re-invent the corporate identity of the famous TGI Fridays restaurant chain. His task was to produce a menu, wine list, placemat and matchbox.

Submissions were sent on A2 foam boards and professionally printed. Some development work was also mounted on foam boards.
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The Final Submissions:
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My Order:
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And some development work…
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Ashley chose to create a corporate identity for an IMAX movie premier of 5 Miles Deep. His final submission had to include preview night invitations, an advertising poster, brochure and a give away gift.

Ashley presented his work professionally printed and mounted on A2 foam boards along with an A3 booklet of development work and a smaller binder of research. Because he used a lot of holographic materials, it was difficult to get decent photos of some of it but you’ll get the idea.
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The Final Submissions:
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This is one of the shiny ones difficult to show in a photograph. You can see below how it was mounted as well.

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And some development work:
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These are photos Ashley took that he used in his final presentation with his own images and people added in to show in context.
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After choosing a chain restaurant, Sue had to create a new corporate identity by designing some of the key marketing tools. After development work, which was presented in large binders, she designed a new menu, wine list, placemat and mint container for La Terrazza.
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Her final submission:
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And a sample of development work:
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Clare chose Pizza Hut as the restaurant she would re-brand for this assignment. Her task was to look at existing examples of wine lists, menus, placemats and matchbox or chopstick container for both her restaurant and other similar venues. After familiarising herself with the industry, she was to re-design each of these objects. Because Pizza Hut doesn’t use matchbooks or chopsticks, Clare re-designed a crayon box instead.
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Her Final Submissions:
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And a sample of her ideas generation and research…:
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Derrick had to re-invent a product identity for this pound shop assignment on HNGD 004 Ideas Generation. After buying a cheap item, a fishing reel, he recreated a logo and produced a booklet full of ideas.
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The sketchbook is split into tabs with the following sections:
Fish Ideas & Research
Reel Research
Logo Development
Model Logo
Functions Icons
Imagery Retouch
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Derrick’s booklet of ideas was literally about 50 pages long, but here’s a few pages! I scanned the images so they’re not perfect (as usual) but you get the idea.
And you might have to zoom in on the images to read everything because no one told me how to make them bigger without blurring the words yet!!  
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The Finished Product:
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The Ideas Book
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So there’s a bit of a different way the pound shop assignment has been tackled from Ashley’s earlier example.

Derrick’s task for this assignment was to choose a chain restaurant in the UK and re-invent its corporate identity. Doing so, he was to come up with a menu, chopstick holder, placemat and wine list in true-sized samples using this new identity and his unique design.

Derrick chose to re-invent the identity of Wagamama.

The Final Submission:
(This first picture is from the UCK Flick’r group posted by Derrick because he laid it all out so nicely as a set.)

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The Ideas Process:
(This is not a full sample of Derrick’s submission, but an idea of the process he went through to design the final products.)
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Mind maps set the thought wheels in motion
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Notes on original documents

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Some inspiration
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Sketches
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Trying out some ideas
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More sketches
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Jotting down some notes
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Testing colour options…
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…and type
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Placemat ideas
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Chopstick ideas.
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So you can see how Derrick tried out a few different ideas, themes, etc. for each piece of his final design. The ideas process is very important for this module which should include rejected ideas as well which you can see in Derrick’s submissions.