Graphic Design at UCK

For his book campaign project, Stephen chose to work with The Hitch Hiker’s Guide to the Galaxy by Douglas Adams. His final posters were all painted by hand as the brief specifies and he created them as a triptych so when they are placed together, they create a single comprehensive image.
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With these posters, Stephen sent the book itself and a binder full of development work mounted on shiny black card and the report to justify his design decisions.
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The Final Submissions:
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A sample of development work:
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Amanda chose to design her book campaign around North and South by John Jakes. Her posters could not be computer generated and had to be followed by a 500-1,000 word explanation of her choices.
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Along with her posters and explanation, Amanda sent in drawings, research on other book cover designs of a similar nature, brainstorming, mind maps and ideas.
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Her sketchbook was slightly larger than the scanner, but you get the idea! Below are her group of posters followed by some pages of her sketchbook that shows research and ideas generation.
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And some research, etc…
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From a charity shop, Sue had to choose a book around which to design a campaign. She chose to work with Marley & Me by John Grogan for her love of animals (dogs, especially.) Using this book, she had to create a series of posters and write a statement of up to 1,000 words (not posted here) to justify her decisions. Markers were Sue’s choice of medium for her work.
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Her final posters:
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And a sample of her research:
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Derrick chose to promote Ben Elton’s novel, Dead Famous, for the HNGD 004 book campaign assignment. After producing a sketchbook full of mind maps, research and planning, Derrick came up with a final posters and a booklet to go along with his work.
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Note that the new briefs do not allow computer generated final submisions.
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The Final Submissions:
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And the Preparation:
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So, a different take on the book campaign assignment…

Assignment 2 for HNGD 004 Ideas Generation, ‘The Book Campaign’ asks students to visit a charity shop and pick up a book of interest for not more than £2.50 and ’sell this book to your class’. For distance learners, a target audience can be chosen by the student.

Ashley used the popular book, The Da Vinci Code for his poster campaign. He showed the ideas that were generated on the way to the final products neatly displayed in a book beside the final submissions.

The catch with this unit was that it had to be completed designed by hand; no computer generated posters.

The final submissions:
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And the process of ideas generation:
(Not every page of this book is included but you can get the idea)
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The cover of the ideas book
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The initial research with a book cover attached
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Mind Maps

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Some sketches
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Outside inspiration
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So you can see how it all came together.
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The lecturers comments on this above average piece were positive with the only recommendation being to carry a ‘tag line’ throughout all of the posters to tie them together.