An email from a fellow graphic design student:

http://news.photoshopcreative.co.uk/general/student-showcase-2009-call-for-entries/

I thought the above link might be of interest to other graphic design students!

Hi Steph

I found this book at Waterstones after a random visit  a few weeks ago, I am finding it very interesting and useful.  Could be a good choice for future booklists?

http://www.amazon.co.uk/Advertising-Concept-Book-Think-Design/dp/0500514054/ref=sr_1_1?ie=UTF8&qid=1231088937&sr=8-1

Hope you had a good xmas.

Derrick.

Eira created a Fantasy Moods CD by Dark Angel for her CD cover design project. She first explored many different options before making a final decision which is seen in her development work. The final project was submitted in a CD case and displayed on a large board.
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For this project, Zoe chose to create a new identity for the chain restaurant Cafe Rouge. She studied their original menu, wine list, placemat and matchbox and those of other similar restaurants. From there, she designed some new material for Cafe Rouge. Alongside these items and examples from other establishments, Zoe submitted a statement explaining her choices and her development work.
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 Zoe chose a Fergie concert for her preview night identity package. She had to develop preview night invitations, an advertising poster, a brochure and a give away gift which was a DVD/CD.
She presented her work mounted on boards.
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The Final Submission:
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For this project, Ewan had to design a CD cover for a band or his own music. He chose to work with a band called I Am a Monster Kill Me. He presented his work posted on a board and also in a CD case.
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Ewan had to renew the Microsoft logo for assignment 1. After a bit of research on the history of the company he had to design variations of the old logo by keeping some of its characteristics, integrating the old with the new. Ewan’s final submission had to include his three best designs and a PowerPoint presentation.
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In this second assignment for unit 1, Shannon had to design a CD cover. This CD cover was to reflect her personality and taste in music. She had to include photography/illustration, a list of tracks and a biography of herself as the recording artist. And, as always, development work.
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Shannon was given the task of re-newing the Microsoft logo in this assignment. It has a few key characteristics: colour, shape, font, etc. Her goal was to develop something refreshing that was still recognizable as Microsoft. At the end, Shannon had to submit her development work along with her best three designs and a PowerPoint presentation.
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The PowerPoint Presentation
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Clare’s task for the second assignment of this module was to design an advertising campaign to promote an exhibition called Camouflage taking place at the Imperial War Museum in London. The target, being  Londoners and visitors to London age 10-80, is  wide-ranging and essential information of the exhibition details along with a bit of background is given in the brief.
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Her goal was to tap into the creative element of this exhibition and attract people who would not normally think to go to a war museum.
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As her final product, Clare had to submit her copy, a final finished poster for the tube and a press advert.
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For both assignments in this unit:

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