Graphic Design at UCK

Clare’s task for the second assignment of this module was to design an advertising campaign to promote an exhibition called Camouflage taking place at the Imperial War Museum in London. The target, being  Londoners and visitors to London age 10-80, is  wide-ranging and essential information of the exhibition details along with a bit of background is given in the brief.
.
Her goal was to tap into the creative element of this exhibition and attract people who would not normally think to go to a war museum.
.
As her final product, Clare had to submit her copy, a final finished poster for the tube and a press advert.
.
The final submissions:
.

.

.
For both assignments in this unit:

.
And some development work:
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Clare’s task for this assignment was to develop an advertising concept to relaunch Schlitz beer. The copy had to be in the style of Raymond Chandler’s narrative as spoken by Philip Marlow – tough, very male and colourful.
.
Working with the given information that Schlitz is traditionally a working class beer and knowing she was aiming to target a younger audience including the slogan, “The beer that made Milwaukee famous”, Clare had to design imagery to match her narrative.
.
The other criteria was that she had to develop a questionaire and include a 500-word evaluation of her work. A short background of the company was provided in the brief.
.
The final submission:
.

.
And some development work:
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

In the second assignment for HNGD 013, Derrick was asked to create advertising copy for press adverts and a mini poster campaign for the London Underground. His aim is to try to attract people to the Imperial War Museum in London for a camouflage exhibition. He was given the necessary background and information regarding the exhibition and a target age group of 10-80.
.
In order to incorporate and inspire such a large range of potential visitors, Derrick had to be creative and find links that might attract a different crowd than usual. By bringing in a seemingly unrelated but well-known childhood figure, The Pink Panther and jelly beans, Derrick is able to connect with a younger audience and add a sense of intrigue to the exhibition.
.
Along with his final mounted submission, Derrick sent in a large sketch pad full of ideas generation and his essay that came to 16 pages including a table of contents and a detailed bibliography.
.
Richard used Derrick’s assignments for this module as examples of what he wants in this module for his on-campus students.
.
The Final Submission
.

.

.

.
A sketchbook of planning
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
Again, I’m not going to post all of Derrick’s writing that went along with this, but it is scanned if anyone needs to see an example.

Derrick had to pretend, for HNGD 013 assignment 1, that he was working for an advertising agengy in London. He’s been given the task to re-launch Schlitz beer by developing an advertising copy in he style of Raymond Chandler’s hard-hitting narrative as spoken by Philip Marlow (tough, very masculine, colourful).
.
Given a bit of background, Derrick was told that Schlitz is a working class beer, that he had to incorporate the slogan, “The beer that made Milwaukee famous” and that it should appeal to a younger generation without losing the sense of tradition. Apart from designing the ad, Derrick had to make questionaires and write an essay that included a self-evaluation.
.
The Final Submission:
.

.

.
A sketchbook full of planning:
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
Alongside this, Derrick sent his essay and questionaires which came to another 30some pages of writing and planning. I’ve scanned this, but it’s too much to post so if you’re interested, ask. It includes a long table of contents and bibliography.