Graphic Design at UCK

For this project, Zoe chose to create a new identity for the chain restaurant Cafe Rouge. She studied their original menu, wine list, placemat and matchbox and those of other similar restaurants. From there, she designed some new material for Cafe Rouge. Alongside these items and examples from other establishments, Zoe submitted a statement explaining her choices and her development work.
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The Final Submissions:
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And some development work:
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 Zoe chose a Fergie concert for her preview night identity package. She had to develop preview night invitations, an advertising poster, a brochure and a give away gift which was a DVD/CD.
She presented her work mounted on boards.
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The Final Submission:
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And some development work:
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For this second assignment for unit 6, Ashley chose to re-invent the corporate identity of the famous TGI Fridays restaurant chain. His task was to produce a menu, wine list, placemat and matchbox.

Submissions were sent on A2 foam boards and professionally printed. Some development work was also mounted on foam boards.
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The Final Submissions:
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My Order:
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And some development work…
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Ashley chose to create a corporate identity for an IMAX movie premier of 5 Miles Deep. His final submission had to include preview night invitations, an advertising poster, brochure and a give away gift.

Ashley presented his work professionally printed and mounted on A2 foam boards along with an A3 booklet of development work and a smaller binder of research. Because he used a lot of holographic materials, it was difficult to get decent photos of some of it but you’ll get the idea.
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The Final Submissions:
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This is one of the shiny ones difficult to show in a photograph. You can see below how it was mounted as well.

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And some development work:
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These are photos Ashley took that he used in his final presentation with his own images and people added in to show in context.
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After choosing a chain restaurant, Sue had to create a new corporate identity by designing some of the key marketing tools. After development work, which was presented in large binders, she designed a new menu, wine list, placemat and mint container for La Terrazza.
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Her final submission:
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And a sample of development work:
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Sue’s task for this assignment was to create an identity for a special event of her choice. She created an identity for an event called Ring of Fire: A Tribute to Johnny Cash. Her development work was presenting in large binders and the posters, brochure and invites neatly mounted on foam boards. She even designed a teeshirt which she had printed and sent neatly folder in a clear, labelled bag.
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Her final submissions:
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Tee shirt
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A sample of development work:
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Clare chose Pizza Hut as the restaurant she would re-brand for this assignment. Her task was to look at existing examples of wine lists, menus, placemats and matchbox or chopstick container for both her restaurant and other similar venues. After familiarising herself with the industry, she was to re-design each of these objects. Because Pizza Hut doesn’t use matchbooks or chopsticks, Clare re-designed a crayon box instead.
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Her Final Submissions:
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And a sample of her ideas generation and research…:
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Clare chose Cabaret as her focus for this assignment. Her task was to redesign the corporate identity for a preview night. She had to create an invitation, poster, brochure and a giveaway gift. Her gift was entrance to a club.  
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Her final submissions follow. 
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This is Clare’s invitation, which unties and opens to present the information about her preview night.
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Like so….
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Her booklet, front page:
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Centre:
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And back cover, which includes her free gift coupon:
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And her poster:
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The rest of these photos are of her research and preparation. Not all of what she has submitted is included, only a sample.
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Derrick chose Iron Man for his preview night assignment. The task was to produce a preview night poster, a brochure, a free gift and an invite for the chosen event. Again, the process of creating the final submission was just as important as the end result.
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The Final Submission:
This first photo is one Derrick took for the peer review site which was nicely laid out so you can see the final submission:
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And the Creative Process:
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Mind Maps
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Existing Examples
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Ideas for the poster…
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Decisions on Type
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More ideas coming together…
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Choosing Colours
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And there’s an idea of the preview night assignment for HNGD 006. Not all preliminary work was included here, but again, an idea.
 

Derrick’s task for this assignment was to choose a chain restaurant in the UK and re-invent its corporate identity. Doing so, he was to come up with a menu, chopstick holder, placemat and wine list in true-sized samples using this new identity and his unique design.

Derrick chose to re-invent the identity of Wagamama.

The Final Submission:
(This first picture is from the UCK Flick’r group posted by Derrick because he laid it all out so nicely as a set.)

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The Ideas Process:
(This is not a full sample of Derrick’s submission, but an idea of the process he went through to design the final products.)
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Mind maps set the thought wheels in motion
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Notes on original documents

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Some inspiration
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Sketches
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Trying out some ideas
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More sketches
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Jotting down some notes
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Testing colour options…
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…and type
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Placemat ideas
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Chopstick ideas.
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So you can see how Derrick tried out a few different ideas, themes, etc. for each piece of his final design. The ideas process is very important for this module which should include rejected ideas as well which you can see in Derrick’s submissions.