Archive for July 2008
HNGD 001 Historical and Contextual Referencing: Newsletter
Again, an old brief. Laura was required to create a one-page newsletter, looking at the relationships between typography, design and images. She was to use Quark or InDesign in a combination with text editing software and image manipulation software. She chose the environment as her topic.
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The final submission:
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And the elements involved in its creation:
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HNGD 001 Computer Application in Art and Design: Assignment 1 (Distinction)
Here’s another example of one of the older briefs. Those of you on this module now probably have the new briefs so these might not be of too much use as far as being able to see what has been submitted in the past, but they are still interesting! This one is Laura’s. After each section, she had a page where she explained the method she used but there are too many to post so I’m sure if you leave her a comment, Laura will tell you what she did!
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First things first: the table of contents!
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In section 1, Laura had to produce three vector objects based on her own sketches and then a concert poster using a bitmap image in FreeHand/Illustrator to produce a photo real image.
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The objects:
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And the concert poster of the infamous AW:
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(This has some fun stars in the background that didn’t show up in the scan…)
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In part 2, Laura had to manipulate, enhance and montage three scanned images using Photoshop than produce an advert about digital communication combining the use of Illustrator and Photoshop.
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The manipulated images (middle step on each not posted):
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(Again, these images scanned quite dark, but you get the idea)
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And the digital communication advert:
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In part 3, Laura had to design some typography for a commercial brief. The project was an album cover with emphasis on type as an element of design. After that, she had to design a custom typeface for an image consultancy based on her own sketches and the blending of two traditional typefaces.
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The album cover:
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And the image consultancy:
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HNGD 001 Computer Application in Art and Design: Newsletter
Stephen, again, is using the old version of this assignment brief. It has asked him to produce one page of a newsletter using Quark or InDesign plus other maniputlation software and basic Word documents. Stephen chose to base his newsletter on a review of American band Fleet Foxes.
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The Final Submission:
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Web Ready Version:
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And some of Stephen’s planning and research:
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HNGD 001 Computer Application in Art and Design: Assignment 1 (Distinction)
Stephen’s assignment has many parts and, as you can see from the picture of the binder below, I’m not going to be able to post all of it, unfortunately! This is the older brief for HNGD 001 so many of you won’t have the same assignments, but here’s a look at Stephen’s work section by section.
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In the beginning of each section, Stephen included a page breaking down what is included in each section, his method of working and any other notes he felt were relevent. I won’t include any others, but here’s an example. This worked great for keeping everything organised!
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Part 01 called for the creation of vector-based objects based on your own sketches. Stephen chose Le Penseur, his Comic Self and a bottle of H2O. Below are his drawings and vectors.
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Part 01.1 required that Stephen import a bitmap into Illustrator and produce a photo real image to promote a concert.
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In part 01.2, Stephen had to manipulate, enhance and montage three scanned images (not posted) and then explore colouration methods (below).
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Part 01.3 required Stephen to produce an advert about digital means of communication aimed at 18-25 year olds. He had to use a photo he captured himself and add layers, filters, etc. in both Illustrator and Photoshop. Here’s some of the planning and the final piece.
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Part 01.4 is about designing typography for a specific commercial brief. The subject here is an album cover. Stephen did quite a lot of exploration and research for this section so I won’t be able to include all of it, but here’s a sample!
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And finally, the last task of assignment 1, part 01.5 which was to design a custom typeface for a logo of a brand of music based on your own sketches and plending of two traditional typefaces. Once again, lots of back up research and planning so here’s a sample.
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HNGD 006 Ideas in Context: Corporate Identity for a Chain Restaurant
Clare chose Pizza Hut as the restaurant she would re-brand for this assignment. Her task was to look at existing examples of wine lists, menus, placemats and matchbox or chopstick container for both her restaurant and other similar venues. After familiarising herself with the industry, she was to re-design each of these objects. Because Pizza Hut doesn’t use matchbooks or chopsticks, Clare re-designed a crayon box instead.
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Her Final Submissions:
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And a sample of her ideas generation and research…:
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HNGD 006 Ideas in Context: Preview Night (Distinction)
Clare chose Cabaret as her focus for this assignment. Her task was to redesign the corporate identity for a preview night. She had to create an invitation, poster, brochure and a giveaway gift. Her gift was entrance to a club.
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Her final submissions follow.
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This is Clare’s invitation, which unties and opens to present the information about her preview night.
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Like so….
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Her booklet, front page:
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Centre:
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And back cover, which includes her free gift coupon:
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And her poster:
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The rest of these photos are of her research and preparation. Not all of what she has submitted is included, only a sample.
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HNGD 004 Ideas Generation: Book Campaign
From a charity shop, Sue had to choose a book around which to design a campaign. She chose to work with Marley & Me by John Grogan for her love of animals (dogs, especially.) Using this book, she had to create a series of posters and write a statement of up to 1,000 words (not posted here) to justify her decisions. Markers were Sue’s choice of medium for her work.
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Her final posters:
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And a sample of her research:
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HNGD 004 Ideas Generation: Pound Shop
After buying an item from a pound shop, Sue had to set out to create a new image for it. Her goal was to make it look like something worth £10 by redesigning the logo and packaging. This was a study in what gives value to a product, what makes it worth the price, and sometimes this is down to packaging. Sue chose a hanging garden chime to work with.
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Her final submission:
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And a small sample of research:
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HNGD 001 Computer Application in Art and Design: Newsletter
For assignment two of unit 1, Sue had to create one page of a newsletter. Keep in mind again that Sue is using the older assignment briefs. The idea behind this assignment was to look at the relationship among typography, design and images. Sue chose environmental issues as the topic of her newsletter.
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The final submission:
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And some planning:
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Other planning documents were submitted but this will give you a general idea!
HNGD 001 Computer Application in Art and Design: Assignment 1
Sue had one of the older briefs for unit 1. Her first task was to work with painting and drawing software to produce the drawing of three objects of her choice pased on her own sketches. These should be vector-based objects. Sue chose a fruit bowl with apples, a clock and a multicoloured umbrella. Here’s a few sketches followed by the final submissions:
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In part 2 of this assignment, Sue had to manipulate, enhance and montage scanned images using Photoshop. She created a concert poster, a montage of faces, and a dgital communications advert.
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And the last part of this assignment was to design typography for a specific commercial brief. This involved Sue designing an album cover and a custom typeface for the logo of an image consultancy using illustrator and based on her own sketches:
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CD Cover
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Image Consultancy Logo:
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Again, this is an old version of the unit 1 assignments so those of you coming into it now will be doing something a bit different.