Graphic Design at UCK

In the second assignment for HNGD 013, Derrick was asked to create advertising copy for press adverts and a mini poster campaign for the London Underground. His aim is to try to attract people to the Imperial War Museum in London for a camouflage exhibition. He was given the necessary background and information regarding the exhibition and a target age group of 10-80.
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In order to incorporate and inspire such a large range of potential visitors, Derrick had to be creative and find links that might attract a different crowd than usual. By bringing in a seemingly unrelated but well-known childhood figure, The Pink Panther and jelly beans, Derrick is able to connect with a younger audience and add a sense of intrigue to the exhibition.
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Along with his final mounted submission, Derrick sent in a large sketch pad full of ideas generation and his essay that came to 16 pages including a table of contents and a detailed bibliography.
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Richard used Derrick’s assignments for this module as examples of what he wants in this module for his on-campus students.
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The Final Submission
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A sketchbook of planning
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Again, I’m not going to post all of Derrick’s writing that went along with this, but it is scanned if anyone needs to see an example.