Graphic Design at UCK

Derrick had to re-invent a product identity for this pound shop assignment on HNGD 004 Ideas Generation. After buying a cheap item, a fishing reel, he recreated a logo and produced a booklet full of ideas.
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The sketchbook is split into tabs with the following sections:
Fish Ideas & Research
Reel Research
Logo Development
Model Logo
Functions Icons
Imagery Retouch
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Derrick’s booklet of ideas was literally about 50 pages long, but here’s a few pages! I scanned the images so they’re not perfect (as usual) but you get the idea.
And you might have to zoom in on the images to read everything because no one told me how to make them bigger without blurring the words yet!!  
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The Finished Product:
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The Ideas Book
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So there’s a bit of a different way the pound shop assignment has been tackled from Ashley’s earlier example.