Graphic Design at UCK

In the second assignment for HNGD 013, Derrick was asked to create advertising copy for press adverts and a mini poster campaign for the London Underground. His aim is to try to attract people to the Imperial War Museum in London for a camouflage exhibition. He was given the necessary background and information regarding the exhibition and a target age group of 10-80.
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In order to incorporate and inspire such a large range of potential visitors, Derrick had to be creative and find links that might attract a different crowd than usual. By bringing in a seemingly unrelated but well-known childhood figure, The Pink Panther and jelly beans, Derrick is able to connect with a younger audience and add a sense of intrigue to the exhibition.
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Along with his final mounted submission, Derrick sent in a large sketch pad full of ideas generation and his essay that came to 16 pages including a table of contents and a detailed bibliography.
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Richard used Derrick’s assignments for this module as examples of what he wants in this module for his on-campus students.
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The Final Submission
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A sketchbook of planning
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Again, I’m not going to post all of Derrick’s writing that went along with this, but it is scanned if anyone needs to see an example.

Derrick had to pretend, for HNGD 013 assignment 1, that he was working for an advertising agengy in London. He’s been given the task to re-launch Schlitz beer by developing an advertising copy in he style of Raymond Chandler’s hard-hitting narrative as spoken by Philip Marlow (tough, very masculine, colourful).
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Given a bit of background, Derrick was told that Schlitz is a working class beer, that he had to incorporate the slogan, “The beer that made Milwaukee famous” and that it should appeal to a younger generation without losing the sense of tradition. Apart from designing the ad, Derrick had to make questionaires and write an essay that included a self-evaluation.
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The Final Submission:
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A sketchbook full of planning:
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Alongside this, Derrick sent his essay and questionaires which came to another 30some pages of writing and planning. I’ve scanned this, but it’s too much to post so if you’re interested, ask. It includes a long table of contents and bibliography.

LCUCK Students have been invited to participate in a condom wrapper design competition to win a few cool prizes like a iPhone, a magazine subscription to Eye and an Ann Summers gift voucher. I’ve scanned the letter and the poster so you can see what it’s all about.
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The Logos all together:
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Some of you might already be aware of it, but I've just come across the Design Archives at AIGA
Thought I'd post a link cos I think it's a fab resource! 
Ooodles of current great design to inspire you...
http://designarchives.aiga.org/
Rosie

Willa first has to find an organic object to use for her focus on assignment 2 of HNGD 007. She chose a shell. First, she had to draw in on an A3 sheet of paper, using a viewfinder, trying to keep the proportions and outlines as accurate as possible as well as recording tectures, light and shadows.
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Her drawing:
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After this, she had to use tracing paper and drawing pens to give graphical portrayals of the same object. Here are some of Willa’s designs:
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After this, Willa was to create a final drawing of her shell, said to be the best graphic solution made with the graphical drawing media of her choice:
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Next, Willa had to create a symbolic solution of this shell by identifying outlines, inner lines, patterns, shapes, positive and negative spaces, etc that would make the object recognizable. Here’s some of her development drawings:
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Lastly, Willa had to produce a final drawing of one of these symbolic representations of her shell using colour.
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Willa’s first task for HNGD 007 was to visit a virtual gallery from a given list and select an artwork to redraw. Then she had to choose another for comparison and write a statement to go along with this. Her choice was to draw Jenny Saville’s “Passage” and compare to Francis Bacon’s “The Reclining Female”. Here’s her submission for this first part of assignment 1:
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Willa’s Drawing
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Her statement with attached images:
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In the next task, Willa was given a drawing from “Il quarto stato,” 1898 by Giuseppe Pellizza da Volpedo. She was to recreate this figure on a grided A3 sheet. Her drawing follows:
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Willa’s third task required her to select a small plant with many leaves. Using a viewfinder, she had to draw this plant, using shading to replicate the 3D look in pencil. Her drawing follows:
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Lastly, Willa had to develop and improve the plant from the previous exercise by adding colours. As follows:
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Rosie interviewed book designer David Pearson for her HNGD 005 Critical Study module a few weeks ago. She must have made a good impression because he emailed her out of the blue with a link to an article he thought would interest her. She emailed me it to me so I could share it with everyone else.

Hi there Rosie

I hope you’re well.

I found this article and thought that you might also be interested:

http://www.paul-rand.com/thoughts_politics.shtml

All the best
David

Michelle chose to investigate the 1930s and 1950s for her decade assignment as part of HNGD 002 Historical and Contextual Referencing. She laid out the pages of her report in a magazine-type style to allow her to capture the aura of each decade she presented.
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The assignment itself was to research and draw conclusions about the distinctive art and design style of the decade and how this was formed or shaped by the historical events of that time.
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Along with her finished reports, Michelle submitted a hefty binder of research, a few pieces of which I’ve scanned below. She has also turned in a great bibliography example.
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The 1930s Final Submission
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And some planning
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The 1950s Final Submission
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And some planning
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The end!

This is another interpretation of the artist retrospective assignment for HNGD 002. Michelle took a look at the life and work of Swiss colour theorist Johannes Itten. She chose Tate Modern as the venue for her exhibition.

Along with a sizable binder full of printed research materials, Michelle submitted a colourful, fold-out booklet measuring approximately 4 x 6 inches and her bibliography as follows:
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I’ll try to post Michelle’s decade assignments tomorrow.

Derrick chose to promote Ben Elton’s novel, Dead Famous, for the HNGD 004 book campaign assignment. After producing a sketchbook full of mind maps, research and planning, Derrick came up with a final posters and a booklet to go along with his work.
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Note that the new briefs do not allow computer generated final submisions.
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The Final Submissions:
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And the Preparation:
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So, a different take on the book campaign assignment…