Graphic Design at UCK

Derrick’s task for this assignment was to choose a chain restaurant in the UK and re-invent its corporate identity. Doing so, he was to come up with a menu, chopstick holder, placemat and wine list in true-sized samples using this new identity and his unique design.

Derrick chose to re-invent the identity of Wagamama.

The Final Submission:
(This first picture is from the UCK Flick’r group posted by Derrick because he laid it all out so nicely as a set.)

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The Ideas Process:
(This is not a full sample of Derrick’s submission, but an idea of the process he went through to design the final products.)
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Mind maps set the thought wheels in motion
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Notes on original documents

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Some inspiration
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Sketches
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Trying out some ideas
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More sketches
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Jotting down some notes
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Testing colour options…
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…and type
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Placemat ideas
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Chopstick ideas.
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So you can see how Derrick tried out a few different ideas, themes, etc. for each piece of his final design. The ideas process is very important for this module which should include rejected ideas as well which you can see in Derrick’s submissions.

Assignment 2 for HNGD 004 Ideas Generation, ‘The Book Campaign’ asks students to visit a charity shop and pick up a book of interest for not more than £2.50 and ’sell this book to your class’. For distance learners, a target audience can be chosen by the student.

Ashley used the popular book, The Da Vinci Code for his poster campaign. He showed the ideas that were generated on the way to the final products neatly displayed in a book beside the final submissions.

The catch with this unit was that it had to be completed designed by hand; no computer generated posters.

The final submissions:
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And the process of ideas generation:
(Not every page of this book is included but you can get the idea)
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The cover of the ideas book
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The initial research with a book cover attached
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Mind Maps

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Some sketches
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Outside inspiration
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So you can see how it all came together.
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The lecturers comments on this above average piece were positive with the only recommendation being to carry a ‘tag line’ throughout all of the posters to tie them together.

Richard popped in to give me a leaflet on the Museum of Brands, Packaging and Advertising in Notting Hill, London. The current exhibition is called, “The Journey of a Lifetime featuring The Robert Opie Collection.”

The exhibition includes toys, games, posters, magazines, fads and fashions, postcards and packaging.

http://www.museumofbrands.com/