Graphic Design at UCK

Ashley’s task for assignment 1, ‘The Pound Shop’, was to reinvent the identity of a product bought at a pound shop. The goal was to use packaging and make this £1 product look like it is worth £10. He actually had the packaging printed out on a professional machine.
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When showed to a class of on campus students taking this module, they thought the final result was a real product bought at a shop for a range of £10-20. Ashley was awarded a distinction for this assignment for its professionalism and depth of planning. 
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The following photos do not show the entirety of Ashley’s work and the colours have gone a bit funny in the photos, but it shows an idea of the thought process that is important to this module and the end result.
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The final product:
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And the process:
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A giant booklet of ideas, neatly presented (and the heaviest submission I’ve ever received via post…)
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Receipt from purchase and original packaging included first
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Giant mind maps, also found in other parts of the ideas book
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Some inspiration from other packaging
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Some research
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Ideas in Progress
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Stock photos that may be useful
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Packaging design cut outs
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Research on what’s included in packaging
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Testing and a few material samples
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More ideas
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In action at the printer
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As I said, this is just a sample of what was included in the giant book of ideas and the photos are poor quality, but this at least shows what it takes to get a distinction in HNGD 004 Ideas in Context, assignment 1!