Graphic Design at UCK

Rosie chose the infamous Tim Burton to focus on for her artist retrospective assignment in HNGD 002. After researching his life and work, she had to put together a 1000-word exhibition booklet that included Burton’s work and captions she would include, a bit about the historical context and era in which he worked, his influences and a bibliography. It should also include the layout of the gallery which, in Rosie’s case, was the Serpentine in London.
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Again, this unit focuses on research and should be submitted with a folder of evidence and a bibliography.
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Her work on this assignment landed Rosie a distinction and a recommendation to get this booklet printed out professionally which she is planning to do for her portfolio.
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The biography just above was submitted as a separate document from the booklet along with a folder of research.
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One of Rosie’s assignments for HNGD 002 was to choose two decades which she had to research. Her task was to draw conclusions about the world’s historical events of these decades and how they influenced art and design movements then present this information in a graphical essay of approximately 1000 words. The main purpose of this assignment was to test research skills. Rosie’s well-written assignment (which you probably can’t read from such small jpeg images) was accompanied by a great example of a long Harvard Referencing bibliography.
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If anyone can tell me how to make these images larger without blurring the words, go for it. But you can get the general idea here.
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Rosie chose to look at 1910-1920 and 1970-1980.
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1910 – 1920
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1970 – 1980
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And there you have it.
One example of what the decade assignment for HNGD 002 could look like.
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Note that with this assignment, you should also be submitting a folder full of research.
The more the better!

Derrick chose Iron Man for his preview night assignment. The task was to produce a preview night poster, a brochure, a free gift and an invite for the chosen event. Again, the process of creating the final submission was just as important as the end result.
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The Final Submission:
This first photo is one Derrick took for the peer review site which was nicely laid out so you can see the final submission:
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And the Creative Process:
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Mind Maps
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Existing Examples
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Ideas for the poster…
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Decisions on Type
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More ideas coming together…
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Choosing Colours
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And there’s an idea of the preview night assignment for HNGD 006. Not all preliminary work was included here, but again, an idea.
 

Derrick’s task for this assignment was to choose a chain restaurant in the UK and re-invent its corporate identity. Doing so, he was to come up with a menu, chopstick holder, placemat and wine list in true-sized samples using this new identity and his unique design.

Derrick chose to re-invent the identity of Wagamama.

The Final Submission:
(This first picture is from the UCK Flick’r group posted by Derrick because he laid it all out so nicely as a set.)

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The Ideas Process:
(This is not a full sample of Derrick’s submission, but an idea of the process he went through to design the final products.)
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Mind maps set the thought wheels in motion
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Notes on original documents

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Some inspiration
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Sketches
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Trying out some ideas
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More sketches
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Jotting down some notes
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Testing colour options…
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…and type
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Placemat ideas
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Chopstick ideas.
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So you can see how Derrick tried out a few different ideas, themes, etc. for each piece of his final design. The ideas process is very important for this module which should include rejected ideas as well which you can see in Derrick’s submissions.

Assignment 2 for HNGD 004 Ideas Generation, ‘The Book Campaign’ asks students to visit a charity shop and pick up a book of interest for not more than £2.50 and ’sell this book to your class’. For distance learners, a target audience can be chosen by the student.

Ashley used the popular book, The Da Vinci Code for his poster campaign. He showed the ideas that were generated on the way to the final products neatly displayed in a book beside the final submissions.

The catch with this unit was that it had to be completed designed by hand; no computer generated posters.

The final submissions:
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And the process of ideas generation:
(Not every page of this book is included but you can get the idea)
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The cover of the ideas book
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The initial research with a book cover attached
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Mind Maps

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Some sketches
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Outside inspiration
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So you can see how it all came together.
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The lecturers comments on this above average piece were positive with the only recommendation being to carry a ‘tag line’ throughout all of the posters to tie them together.

Richard popped in to give me a leaflet on the Museum of Brands, Packaging and Advertising in Notting Hill, London. The current exhibition is called, “The Journey of a Lifetime featuring The Robert Opie Collection.”

The exhibition includes toys, games, posters, magazines, fads and fashions, postcards and packaging.

http://www.museumofbrands.com/

Ashley’s task for assignment 1, ‘The Pound Shop’, was to reinvent the identity of a product bought at a pound shop. The goal was to use packaging and make this £1 product look like it is worth £10. He actually had the packaging printed out on a professional machine.
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When showed to a class of on campus students taking this module, they thought the final result was a real product bought at a shop for a range of £10-20. Ashley was awarded a distinction for this assignment for its professionalism and depth of planning. 
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The following photos do not show the entirety of Ashley’s work and the colours have gone a bit funny in the photos, but it shows an idea of the thought process that is important to this module and the end result.
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The final product:
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And the process:
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A giant booklet of ideas, neatly presented (and the heaviest submission I’ve ever received via post…)
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Receipt from purchase and original packaging included first
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Giant mind maps, also found in other parts of the ideas book
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Some inspiration from other packaging
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Some research
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Ideas in Progress
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Stock photos that may be useful
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Packaging design cut outs
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Research on what’s included in packaging
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Testing and a few material samples
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More ideas
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In action at the printer
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As I said, this is just a sample of what was included in the giant book of ideas and the photos are poor quality, but this at least shows what it takes to get a distinction in HNGD 004 Ideas in Context, assignment 1!